"Following a week during which the NHL hierarchy cast Sean Avery as the ultimate villain and took the extraordinary step of amending its rule book in the middle of the playoffs in order to outlaw the face-guarding tactics No. 16 employed against Martin Brodeur in Game 3 of the Battle of the Hudson, the league has authorized Reebok to manufacture and sell an "Avery Rule" tee shirt, The Post has learned...
...The NHL, of course, won't profit alone. The players will get their share of the revenue generated by sale of this tee shirt.
That includes Martin Brodeur."
...while its definitely hypocritical, it shows me that the NHL might actually be getting it when it comes to Avery.