"It was the June 20, 1994 issue of Sports Illustrated, back when that publication's cover stories and proclamations shaped the conversation for sports culture in the U.S. The story by writer E.M. Swift was titled "Hot Not: While the NBA's image has cooled, the NHL has ignited surprising new interest in hockey." It appeared at a time when offense was down and embarrassing moments were up in the NBA, while Mark Messier's New York Rangers were the sports story of the year."
Wyshinski notes that 14 years later, both leagues are taking their licks as the economy worsens but the numbers show the NHL's gains and stability in attendance, while basketball fans are concerned about what they see as a clear enthusiasm gap in the NBA.
...don't get too excited hockey fans we still have Gary Bettman waiting to screw it up.
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