"The backlash was immediate. The ads were blasted on XM Home Ice radio. One fan was trying to organize a write-in campaign on the MSG Network's Rangers boards to reestablish 'a divide between the sport and advertising for the sake of the integrity of the game.'"
Wyshynski himself doesn't think its a big deal.
...the only real problem I have with the advertisements is that I found myself mesmerized by them (see here).